For PR teams clearing client-facing copy
The score lands before the client sees the deliverable.
Before a deliverable reaches a client, you need to know whether a contractor leaned on a model. Detecto scores the copy and shows the signals, so the check happens inside your team, privately, before anything ships under a client’s name.
Built for the people who review other people’s content
- Editors at independent magazines
- University writing centers
- Newsroom verification desks
- PR review teams
- Content QA leads at agencies
What pr teams typically scan with Detecto.
- Press releases and earned-media copy
- Executive byline drafts
- Pitch emails sent at scale
- Social copy bundles for spokespeople
The failure modes Detecto is built to surface.
- A contractor submits AI-drafted copy as original work
- An executive byline reads as machine-generated to a journalist
- A pitch sent at scale trips a newsroom’s own AI checks
- Brand voice drifts toward generic model output across a campaign
The workflow, end to end.
Five steps. None of them is automated.
- 01
Paste the copy, or upload the deliverable.
- 02
Read the score and confidence band before it goes to the client.
- 03
Open the highlighted view to see which passages read as AI.
- 04
Send it back for a human rewrite if the signals warrant it.
- 05
Keep the report as an internal QA record for the account.
Evidence that goes in the file.
A 0–100 AI-likelihood with a High / Medium / Low confidence band.
Sentence-level highlighting on the passages that moved the score.
A private, account-scoped record for your internal QA trail.
What not to do with AI detection
The same posture every Detecto reviewer reads. The score is evidence, not a verdict.
- Don’t forward the score to the client as a verdict on a contractor.
- Don’t kill a draft on the number alone; pair it with an editor’s read.
- Don’t treat a clean score as a guarantee of quality or originality.
- Don’t run a client’s unreleased copy through tools you don’t control.
Whatever shape the submission arrives in.
Questions pr teams ask.
If this fits, these probably do too.
Score, signals, and a notes pane you can attach to a decision.
Read the workflowFor content agencysBrand-voice drift and outsource-pipeline integrity, in one report.
Read the workflowFor publishersPer-scene timeline and metadata-integrity checks on the file before it lands in the article.
Read the workflowBuilt around how pr teams actually review.
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